For Cresthaven Farms Getting CowManager Felt Like Early Christmas

Sarah Torres
Cresthaven FarmsGalax, Virginia
7 Mar 2025 News 3 min

"We've made great strides with reproduction"

Cresthaven Farms installed CowManager in early April 2024. Co-owner Sarah Torres tells visitors to the farm that getting the cow monitoring system was like an early Christmas. “We have made great strides with reproduction since implementing CowManager”, Sarah Torres says.

Sarah Torres, who is a fourth-generation dairy producer, farms with her husband Armando, her brother Joe Dickenson Jr., her sister Mary Tomlinson (who is also a veterinarian), and Mary’s husband, Brandon, plus a few key employees. The 145-cow Holstein operation is very much a family affair as parents Joe Don and Pam Dickenson are also still actively involved. Torres says the family strives to carry on a legacy of excellent production and cow care established by her father. CowManager’s Health Module and Fertility Module help them reach their goals.

“We mainly got CowManager because our repro was terrible. We were having a hard time catching heats by observation alone. We also had quite a few really high-producing cows that just wouldn’t show heats. There were a few years where one of the main reasons cows were culled was because we couldn’t get them pregnant, and it was heart-breaking!”

 

Sarah Torres of Cresthaven Farms

Sarah Torres of Cresthaven Farms, Virginia.

Raising Reproduction Numbers

Torres states that poor reproductive performance was clearly affecting their bottom line. “We had such high days in milk (again from not getting cows bred in a timely manner) that our average production slowly dropped over time.”

The farm now uses CowManager to guide breeding of their milk cows and heifers and to keep a pulse on the herd’s overall health.

“With CowManager, I feel more on top of things with the herd. I love being able to see hourly and daily what our cows are doing so we can respond accordingly. The sensor picks up subtleties that would easily be missed with normal observation. A great example is the measure of rumination; if it drops, we know something is going on with a cow before she shows more obvious signs.”

Right Cow, Right Time

Brandon, who does most of the reproductive work, concurs. He has entered herd check info in PCDART for the last 16 years and says this is the first time ever that he didn’t put in a single open cow. According to Brandon, “The ear sensors were responsible for all the heat detection last month. Open cows only show up on the vet check list because we missed a heat. Pretty sure that is the best money we’ve ever spent.”

Torres notes that CowManager has also helped with time management. “Walking the cows is no longer a drawn out, hit-or-miss process where we hope to catch the right cow at the right moment to know if she’s coming in heat or having a health issue.”

In a county once dotted with hundreds of dairies, Cresthaven Farms is now just one of three that remain. Torres says she loves farming with her family and hopes to continue milking and improving the dairy. She says that they have made great strides with the help of CowManager.

“The system is a game changer for us.”

Why CowManager?

Catch Diseases Early, Reduce Sick Cows

Get alerted immediately when a cow isn't ruminating or eating, and intervene proactively. Pick up on diseases like mastitis and ketosis in an early stage.

24/7 Real-time Data, Never Miss a Heat

Heat peaks, possible pregnancies, non-cycling cows, potential abortions. Never miss a thing.

Staying Ahead of the Herd Together

A successful farmer is a prepared farmer. Always be ready for what's coming. Run your business proactively and make fact-based decisions with our data.

Solutions & Extra Functionalities

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Health

Get an alert up to 3 days before any signs of clinical illness. Or, if your cow is already sick, monitor recovery in detail.

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Fertility

Increase profit with timely insemination. Know exactly when a cow is in heat and when to inseminate.

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Youngstock

Effective calf health management leads to increased future milk production and a healthier, more productive herd.

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Nutrition

Prevent heat stress and disease, take your feed management to the next level, and achieve the goals set for your herd.

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Transition

Experience smoother transitions and healthier herds with our advanced Transition Monitor.

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Auto Drafting

Separate cows with heat or health alerts from the rest of the herd with the integrated Auto Drafting functionality.

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Sort my Cow (USA)

Automatically separate cows with heat or health alerts with Sort my Cow and the CowManager sorting gate.

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Draft my Cow (NZ)

Automatically separate cows with heat or health alerts with Draft my Cow and the CowManager drafting gate.

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MultiView

Give your staff, veterinarian, nutritionist, and other advisors access to selected cow data.

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Find my Cow

Find a cow that’s in heat, sick or in the wrong pen within seconds with our Locator and Flash tools.

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