CowManager Proves Cost Effective

Ben Maile,Contract Milker
Dornauf DairiesTasmania
2 Oct 2024 News 3 min

Cost effectiveness was a big factor in Ben Maile’s decision to install the CowManager system in his 700 plus cow dairy herd. The farm is located at Weegena on Tasmania’s north-west coast. Originally from Sussex in the UK, Ben and Kristy and their two youngsters are now in their fifth season contract milking for Dornauf Dairies. They operate the farm with two staff – Ben’s 2IC and a farmhand.

Detecting Health Issues Early

Since installing CowManager 18 months ago, Ben estimates early detection of health issues has been one of the standout benefits of the system.

“CowManager detects health issues before they become critical, and we can pull cows out before they go downhill. We saved more than a dozen cows with displaced abomasum or potential pneumonia in the first year.”

He estimates that if CowManager detected just five to six cows with emerging health issues every year, it would well and truly cover the cost of the annual subscription. Their vet also uses the CowManager system to track the cows’ eating habits and to detect any crashes that point to a potential health concern.

“Once the CowManager ear sensors are installed, we pay an annual subscription which covers maintenance of the system and the replacement of any ear sensors that stop working”, Ben says. “There is no outlay for replacing equipment 5-10 years down the track. The system has a lifetime warranty on malfunction gear.”

More Pregnant Cows

Ben sees CowManager as another pair of eyes for heat detection. They still use stickers for visual observation of heats, but also check CowManager to make sure.

“We’re calving 700 cows in two months. We need to optimise fertility and quickly identify non-cycling cows within a very short timeframe, so every method of heat detection has value for us right now.”

With a current empty rate of less than seven percent, Ben estimates there has been a small improve there. The big improvement came with more early pregnant cows and the accuracy of heat detection using CowManager, which is significant in a herd of this size.

“More cows in calf in the first cycle means more days in milk, which again is another way we are seeing value for money in the system.”

They run both the CowManager Fertility Module and the Health Module. The herd is made up largely of New Zealand LIC Friesians that average 580 kg MS and are well suited to the hilly terrain of the farm.

“For us it’s about improving the efficiency and effectiveness of our dairy production system. We only need to milk four more cows a year to cover the cost of the annual subscription.”

Monitoring Remotely

Additional benefits of the CowManager system include the ability to monitor individual cows remotely. Ben and Kristy live off farm, a few kilometres away, so the ability to check the cows gives them peace of mind. The alerts that come in point them to cows that need to be followed up the next day.

Ben is also planning to use the Fertility Insights functionality for cycling and non-cycling cows to compact the calving timeframe.

“We’re also looking at the data the system produces to understand better and to compare the algorithm with what we observe is happening to the cow. This should enable us to continue to refine our system and improve efficiencies.”

Based on performance to date, Ben estimates the system will have paid for itself within five years through preventative milk loss.

“After five years, we will pay the subscription only, we don’t have to buy new equipment, it’s all covered under the lifetime warranty CowManager offer with the ear sensors that stop working, which are replaced free of charge. I reckon it’s one of the best, most cost effective and effective systems available.”

Dairy News Australia

This article was written by Richard Meredith and also published by Dairy News Australia.

Why CowManager?

24/7 Real-time Data, Never Miss a Heat

Heat peaks, possible pregnancies, non-cycling cows, potential abortions. Never miss a thing.

Confidently Use Sexed Semen

View cycling and fertility history in Fertility Insights and see if a cow is suited to be mated to sexed semen.

Catch Diseases Early, Reduce Sick Cows

Get alerted immediately when a cow isn't ruminating or eating, and intervene proactively. Pick up on diseases like mastitis and ketosis in an early stage.

Solutions & Extra Functionalities

Icon

Health

Get an alert up to 3 days before any signs of clinical illness. Or, if your cow is already sick, monitor recovery in detail.

Read more about Health
Icon

Fertility

Increase profit with timely insemination. Know exactly when a cow is in heat and when to inseminate.

Read more about Fertility
Icon

Youngstock

Effective calf health management leads to increased future milk production and a healthier, more productive herd.

Read more about Youngstock
Icon

Nutrition

Prevent heat stress and disease, take your feed management to the next level, and achieve the goals set for your herd.

Read more about Nutrition
Icon

Transition

Experience smoother transitions and healthier herds with our advanced Transition Monitor.

Read more about Transition
Icon

Auto Drafting

Separate cows with heat or health alerts from the rest of the herd with the integrated Auto Drafting functionality.

Read more about Auto Drafting
Icon

Sort my Cow (USA)

Automatically separate cows with heat or health alerts with Sort my Cow and the CowManager sorting gate.

Read more about Sort my Cow (USA)
Icon

Draft my Cow (NZ)

Automatically separate cows with heat or health alerts with Draft my Cow and the CowManager drafting gate.

Read more about Draft my Cow (NZ)
Icon

MultiView

Give your staff, veterinarian, nutritionist, and other advisors access to selected cow data.

Read more about MultiView
Icon

Find my Cow

Find a cow that’s in heat, sick or in the wrong pen within seconds with our Locator and Flash tools.

Read more about Find my Cow